social media marketing
Need someone to manage your social media accounts? We’ve got your back! Our SMM expert is skilled and has the professional understanding of constantly changing social media algorithms.
SMM is the easiest way to reach the global audience, currently a half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing —since 2019, social media use has grown by 9.2%. Social media is extremely useful for increasing brand awareness. According to Hoot-suite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands & startup businesses on social networks.
In 2020, influenced by the pandemic even the most businesses went online as the walk-in shops has to remain closed. Most people spent an average of 4 hours and 48 minutes every day. And this indicator has also grown — time spent on social media increased by 3.6%. That makes social media a great tool to not only reach your audience but also to interact with them for a long time.
Social Media Marketing Goals
We can pursue a huge variety of goals with social media marketing — it depends on your overall marketing strategy & business plan. Here are some examples of popular goals for SMM:
- community engagement increase;
- sales and lead generation;
- customer retention;
- website traffic growth;
- audience growth;
- handling negative feedback;
- feedback search;
- competitors and trends monitoring;
- increasing brand awareness;
- consumer demand research.